Predictions Y&R London für BBC

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Branche Computertechnik
Medien Fernsehen und Film
Markt Vereinigtes Königreich
Agentur Y&R London
Director Joanna Bailey, Bare
Art Director Emma Watson
Copywriter Eloise Jack
Producer Helen Hadfield
Typographer Jason Hyde
Editor Adam Spivey At The Play Room
Veröffentlicht März 2016

Kredite und Beschreibung

Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or equivalent school children this year for free. It aims to inspire digital creativity and help develop a new generation of tech pioneers, in a bid to address a growing skills shortage in the UK's technology sector. The campaign, created by RKCR/Y&R, centres on a TV trail showing children
Media: Web Film
Title: The Future
Brand: BBC/ BBC micro:bit
Media: TV
Category: Electronics, Technology
Agency: Y&R
Geo: United Kingdom
BBC Microbit: Predictions
Advertising Agency: RKCR/Y&R, UK
Creative Directors: Pip Bishop, Chris Hodgkiss
Art Director: Emma Watson
Copywriter: Eloise Jack
Account Team: David Pomfret, Rosa Stanley, Dani Wright
Agency Producer: Sarah Corfield
Director: Joanna Bailey / Bare
Producer: Helen Hadfield
Typographer: Jason Hyde
Editor: Adam Spivey
Post Production: The Mill
Sound Design: Jungle
DoP: Martin Hill