Durex Fernsehen und Film Tu Be'Av McCann Tel Aviv

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Tu Be'Av

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Branche Kontrazeptiva und Schwangerschaftstests
Medien Fernsehen und Film
Markt Israel
Agentur McCann Tel Aviv
Executive Creative Director Nadav Pressman
Creative Director Idan Kravitz
Creative Ronen Kornberg, Niv Herzberg
Veröffentlicht August 2017

Kredite und Beschreibung

A few days ago, it was Tu Be'Av, the Jewish Valentine's day, and we wanted to help couples make it a special one by using Durex's vibrating ring.

In order to draw their attention, Mccann, Tel-Aviv, developed a first of its kind interstitial ad that made phones vibrate. The ad appeared on popular Israeli websites and gave viewers a surprising demonstration of the product.
Media: Interactive
Category: Health & safety
Client: Durex/ Durex Vibrate
Agency: Mccann Tel-Aviv
Country: Israel
Executive Creative Director: Nadav Pressman
Creative Director: Idan Kravitz
Creative: Niv Herzberg
Creative: Ronen Kornberg
Account Director: Tom Eshel
Account manager: Natalie Zvolonov
CEO McCann Digital: Maor Chen
VP McCann Digital: Oded Lavie
Design: McCann Digital Studio
Production: Dan Segal
Strategic Planner: Omri Peled
Technology Development: Mobium
Media: Neomy Wolfner, Amir Maimon
Published: August 2017