Chicken Legend Leo Burnett London für McDonald's

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Chicken Legend

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Branche Schnellimbiss
Medien Fernsehen und Film
Markt Vereinigtes Königreich
Agentur Leo Burnett London
Creative Director Pete Heyes
Art Director Cassandra Jamcotchian
Copywriter Hayley Power
Produktionsagentur Rattling Stick
Director Andy Mcleod
Veröffentlicht August 2017

Kredite und Beschreibung

Category: Food
Media: Film
Client: McDonald’s UK
Agency: Leo Burnett London
Creative Director: Pete Heyes
Art Director: Cassandra Jamcotchian
Copywriter: Hayley Power
Graphic Designer: -

Account Director:
(Board Account Director): David Byrne
(AD): Jessica Lyons
(AM): Charlotte Jackman
(AE): Gracie Smith

Client
Head of Marketing Food & Beverages – Steven Howells
Marketing Manager – Marco Ruggeri 
Brand Manager – Jodie White 
Campaign Assistant – Alex Wing
Agency Producer: Javre Dow
Photographer

Director/ Production Co: Andy McLeod (Rattling Stick)
Producer: Stuart Bentham
Editor: Eve Ashwell @ The Assembly Rooms
Post Production: MPC
Sound Design: Parv @ Wave
Typographer: -
DoP: Stuart Graham
Published: August 2017

Synopsis:
MCDONALD’S POSITIONS THE CHICKEN LEGEND AS THE BURGER FOR EVERYDAY LEGENDS
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes.
Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is about to begin the race he adjusts his glove and accidentally drops his paddle. This causes him to inadvertently spin round so he starts the course backwards.
However, despite this, he still manages to successfully navigate the gates backwards and finishes the race, thereby turning his misfortune into a triumph. He later rewards this legendary performance with a Chicken Legend in a McDonald’s restaurant.
The film will run on TV, cinema and VOD and is supported by OOH, press, social and digital display activity. It runs for seven weeks with media buying through OMD UK.