Piggy Arnold Worldwide Boston für Santander

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Piggy

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Branche Banking und Finanzdienstleistungen
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur Arnold Worldwide Boston
Executive Creative Director James Bray
Creative Director Justin Galvin, Sam Mullins, Ross Burgess
Copywriter James Bray, Justin Galvin
Produktionsagentur Rattling Stick
Director Daniel Kleinman
Veröffentlicht Januar 2018

Kredite und Beschreibung

Category: Finance
Media: Film
Brand: Santander
Agency: Arnold
Geo: United States
Advertising Agency: Arnold Worldwide, Boston, USA
Executive Creative Director / Copywriter: James Bray
Creative Director, Art: Sam Mullins
Creative Director, Copy: Justin Galvin
Producers: Spring Clinton, Emily LaPierre
Planner: Ed Castillo
Marketing: Angela Herbst, Erika Gammon, Stephanie Barnes
Project Management: Tina Meade, Priscilla Patterson
Business Affairs: Jamie-Lyn Gaudet
VFX: Framestore
Executive Producer, Head of Advertising: Helen Hughes
Senior VFX Producer: Josh King
Line Producer: Lara Marshall
On Set Supervisor (LA): Alex Thomas
Visual Effects Supervisor, CG Lead: Tim Jenkinson
Visual Effects Supervisor, Compositing Lead: Chris Redding
Animation Supervisor: Osman Gani
Head of CG: Grant Walker
Concept Artists: Nikola Yordanov, David Lockhead
Lead Modeller: Paola Santoro
Modelling: Joel Best, Omar Jason
Texturing: Judit Somogyvari
Rigging: Andy Butler
Colorist: Steffan Perry
Creative Director, Animation: Ross Burgess
Animators: James Brown, Felice Minieri
Groom: Gabriela Ruch Salmeron
FX, Lighting: Rafael Rey Camacho
Lighting: Mathias Cadyck, Sebastian Mayer
Compositors: Sam Meisels, Mike Simons, Kane Herd, Pawasut Chatmaleerat
Paint & Roto: Hasan Khan, Jonathan Williams
Production Company: Rattling Stick
Executive Producers: Joe Biggins, Jeff Shupe
Producer: Johnnie Frankel
Director: Daniel Kleinman
First Assistant Director: Jack Fitch
DoP: Toby Irwin
Editorial Company: Whitehouse Post
Producer: Jennifer Mersis
Editor: Rick Lawley
Sound Design: 740
Lead Sound Designer: Chris Pinkston
Sound Designer: Josh Reinhardt
Executive Producer: Scott Ganary
Music: 'Home' / Written by Simon Steadman and Charlton Pettus
Vocal Arrangement: Future Perfect
Published: January 2018
Synopsis:
The :60 anthem spot, “Piggy,” tells the story of a lost (and animated) piggy that is taken care of and returned to its owner by a Santander employee who understands respect is a currency that will go a long way.
It opens with a little girl and her father posting “Lost” signs around their neighborhood. We soon find the small pig wandering around the city overwhelmed by the lumbering trucks, towering buildings and curious pedestrians. A group of young boys comes across the little guy and upon picking him up, they hear change rattle inside. Perplexed and curious, they shake the pig harder. This raucous causes a banker, inside a nearby Santander branch, to take notice. He runs out to the aid of the little pig causing the boys to drop him and scatter. Unexpectedly, when the pig impacts the ground, it shatters into pieces sending coins all over the sidewalk. The banker scoops up the broken pig, brings it home and begins gluing it back together. As he puts the final piece on, it comes back to life. He then cleans him up, puts the change back in him and takes him for a walk. This is when the banker comes across the “Lost” sign, and realizes that his new little friend actually belongs to someone else. The feel-good story closes with the banker returning the rehabilitated pet piggy bank back to the little girl. A narrator punctuates the end, “At Santander Bank, we want you to prosper. That’s why we treat you and your money just like you would – with respect. And respect adds up.”