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Accenture PLC is often abbreviated as ACN. This is a large global company which provides strategy, consulting, digital, technology and operations services. Accenture works with clients from Fortune Global 100 and Fortune Global 500.

History of Accenture

The firm’s history began in 1950s. It was a consulting division of Arthur Andersen accounting firm in Kentucky. A pioneer of computer consulting Joseph Glickauf was in charge there. After long disputes with Arthur Andersen the division acquired its own name which was “Accenture”.

Today this company has 394,000 employees in more than 200 cities in 120 countries. According to the reports its revenue was $32.9 billion in 2016.

ACN’s logo is "accenture" enture”. Writing is omitted and you can see a stylized colourful arrow only.

Accenture’s slogans are the following:

"High performance. Delivered".
"Imagine. Invent. Change".
"New isn’t on its way. We’re applying it right now".

Advertising and Interesting Facts

In 2011 the company launched a campaign of results-based ads featuring clients such as Marriott and Unilever. The series of the advertisements included ACN’s slogan "High performance. Delivered".

Accenture ads budget was $65 million in 2015. They have even hired Tiger Woods as a spokesperson for their commercials. He has been advertising the firm’s services for nearly 6 years. The service marks were "Go on, be a Tiger" and "We know what it takes to be a Tiger". Both of these statements included Woods’ pictures to create the right image.

However, Accenture terminated the sponsorship with him later. It was after details of Tiger’s extra-marital affairs have been exposed.

Starting from 1999 ACN’s culture has been parodied by the webcomic Bigtime Consulting. The comic operated a store offering merchandise branded named as "Bigtime Consulting" and "Indenture".

The list of Accenture awards:
Ethisphere Institute named ACN as one of the world's most ethical companies for the 10th time in 2017.
Fortune named Accenture as one of the top 100 companies to work for from 2009 to 2017.
Accenture was ranked #289 on the Forbes Global 2000 list in 2016.
The firm was named 15th in the Top 50 Companies for Diversity by DiversityInc in 2016.
CR Magazine named Accenture #14 in its top 100 Best Corporate Citizens list for 2016.