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Allianz is a German group of companies. Its core business is rendering insurance and assets managment services. In 2014, Allianz was named the world's largest financial services group according to composite measure of the Forbes magazine. Originally the company worked in transportation and accident insurance fields. Allianz is worth $6.9 billion net as of May 14, 2016. Its revenues reached $123.1 billion in 2016.

History of Allianz


Allianz AG was founded in Berlin on February 5, 1890, by the director of the Munich Reinsurance company Carl von Thieme (a native of Erfurt, whose father was the director of Thringia) and Wilhelm von Finck (co-owner of the Morck Finck & Co bank). The joint company was listed in Berlin’s trade register under the name Allianz Versicherungs Aktiengeseuschaft. The company’s headquarters is located in Munich, Germany. The first Allianz products were marine and accident policies which first sold only in Germany. In 1893, Allianz opened its first international branch office in London. Allianz operates in Australia, Belgium, Bulgaria, Canada, Colombia, Germany, India, Indonesia, Italy, Malaysia, Pakistan, Slovakia, United Kingdom and the United States.

Currently, Allianz operates in more than 70 countries. The Allianz Group offers a wide range of services in many areas, such as property and accident insurance, life and health insurance, and also in Asset Management and Banking.


Advertising and Interesting Facts


Allianz advertising strategies include running digital media commercial advertisement, through social media platform like Facebook to reach its target audience, these approaches have proved to be effective to drive sales for their products. The company is embracing the new digital technology to stay connected with their customers and improve their customer service.

Allianz provided naming rights for the Allianz arena, football stadium in the north Munich, Germany. Two professional German football clubs Bayern Munich and TSV 1860 Munchen have played their home games at Allianz Arena since the start of the 2005-2006 seasons.

Allianz since 2011 is a sponsor of the Mercedes GP Petronas team. Allianz has also been the sponsor of another cup events (swimming).

So far for Allianz group, their corporate logo has been changing over the years. Allianz logo was designed in 1890 featuring an elaborate coat of arms. In 1923 Allianz created a new logo which displays three Allianz eagles, symbolizing its three subsidiaries. The company introduced their “word-picture” logo in 2006 to effectively streamline their worldwide brand portfolio. Allianz later changes its name to Allianz Group.

In 1958 Allianz introduced a new advertising campaign announcing its slogan “Well insured by Allianz”.

Allianz has won some awards to its brand. They include "Large General Insurance Company of the Year Award" in 2013, Large General Insurance Company of the Year Award at the 2012 Australian Insurance Industry Awards. This is the third time Allianz has been recognized in this category, Allianz Life Plan has been awarded a Five Star Rating for 'Outstanding Value' by CANSTAR CANNEX for its fourth year in a row.