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The Hewlett-Packard Company, famously known by its acronym HP is one of the largest multinational information technology Company with its headquarters situated in Palo Alto, California in the United States of America. Over the years HP has provided and developed a vast variety of hardware elements, software as well as other related services to a wide range of consumers which includes SMBs (small and medium-sized businesses), large enterprises, as well as customers in the education, health and government sectors. HP brand price is worth $13.8 billion in 2016.

History of Hewlett Packard

Founded on the 1st of January 1939, in a single car garage in Palo Alto, The Hewlett-Packard Company was the brainchild of William "Bill" Redington Hewlett and David "Dave" Packard, and the company at first was limited to producing a line of electronic test equipment.

By the year 2007 up to the second quarter of 2013, the Hewlett-Packard Company ranked as the world's leading PC manufacturer.

The Hewlett-Packard Company specialized in manufacturing and developing data storage, computing, and networking hardware as well as designing software & delivering services.

HP's major production line included enterprise and industry standard servers, personal computing devices, networking products, software, related storage devices, and a diverse range of printers as well as other imaging products.

The Hewlett-Packard Company main competitors include Apple, Lenovo, Samsung, Dell, Acer etc. However, despite the stiff competition, the Hewlett-Packard Company has remained one of the top brands in the industry.

Advertising and Interesting Facts

The Hewlett-Packard Company has always been creative about their advertising which is developed by Omnicom's PHD media agency (an advertising agency that won the Ad Age's 2017 Media Agency of the Year award). Omnicom's PHD media agency had begun working with the Hewlett-Packard Company since 2009 and within that period has created some very interesting and engaging ads and commercials.

Hewklett-Packard logo is derived from their initials designed in a blue and white colors.

The Hewlett-Packard Company slogan "Make it matter" is quite inspirational, sending a message of "making an impact with everything done".

Some of the best, interesting and engaging ads by HP included brief reviews of new innovative IT products. However, there some enthralling commercials in the mix, a notable one being the "Bend the rule of TV advertising with the HP x360" ad as well as the HP "Wolf" commercial which featured celebrity Christian Slater channel his Mr. Robot character to hack your printer. The Hewlett-Packard Company also invested $20 Million ad spend behind singer and songwriter Meghan Trainor.

The Hewlett-Packard Company had in 2014 divided into two factions i.e. HP and Hewlett-Packard Co.

HP Inc. recorded a revenue of $21.9 billion from an advertising budget of $586 million.

The Hewlett-Packard Company's creative, enthralling and effective advertising, promoting and marketing strategy has aided in keeping the Hewlett-Packard brand competitive in the stiffly competitive IT industry.

HP currently in 2017 ranks 101 in Forbes Global 2000 brand list. The HP brand remains one of the most sought after IT brands worldwide.