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Brand: Huawei

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The full name of the company is Huawei Technologies Co. Ltd. This is a Chinese multinational networking and telecommunications equipment and services brand. The corporation is the largest manufacturer in the world.


History of Huawei


Huawei’s history is known since 1987. Ren Zhengfei, an engineer from People's Liberation Army, founded the company. Initially the production was focused on phone switches. In 1997 the company won its first overseas contract.

The revenue of Huawei was $75.103 billion in 2015. Today’s logo of the company was designed in 2006 by Interbrand. It is a symbol which consists of petal-looking shapes with a red to white gradient over them. The logo includes “Huawei” name.

The company’s well-known slogans are “Make It Possible” and “Power x Efficiency”.


Advertising and Interesting Facts


Huawei’s ads budget was $300 million in 2014. One of their campaigns includes partnership with Lionel Messi. He has become their global brand ambassador. The corporation utilizes its brand ambassador in the local ads and promotional campaigns including TV commercials.

Huawei has also signed up two major Hollywood stars, Scarlett Johansson and Henry Cavill, to appear in a European campaign for the P9 smartphone. This ad highlights the quality of photographic capabilities of the P9 and P9 Plus.

An unexpected move by Huawei was to step into the fragrance market.

Huawei sponsors:

Borussia Dortmund, 2013
Arsenal F.C., 2014
Rayo Vallecano, 2014
Paris Saint-Germain, 2014
Royal Challengers Bangalore, 2014
Huawei was Ghana Football Association sponsor during 2014 FIFA World Cup finals held in Brazil
Galatasaray S.K. (football), 2014
Club Sport Herediano, 2015

In 2003 Huawei and 3Com Corporation formed a joint venture company, 3Com-Huawei (H3C). In 2006 the manufacturer established a Shanghai-based joint R&D center with Motorola. The corporation has also had a collaboration with an American security firm Symantec in 2007. The purpose of this partnership was to develop security and storage solutions.

The company was awarded with a European Consumer Smartphone title during the period from 2015 to 2016 by EISA. Their Ascend P7 and Ascend P6 won EISA best consumer smartphone and Product Design Award from IF in 2014. Huawei Ascend P1 became Reddot Design Award in 2012. The company was given Good Design Award and Product Design Award in 2012.