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Kia Motors Company is a global automobile manufacturer. Its headquarter is located in Seoul. This is the second-largest carmaker from Korea. In 2015 its sales were over 3.3 million units.


History of Kia


Kia started its history as Kyungsung Precision Industry in 1944. It was based in Korea and was producing steel tubing and bicycle parts. The founders of Kia were Chung Ju-yung and Chul-Ho Kim. The company changed its name to Kia Industries in 1952. In 1992 they have incorporated in U.S. and started their global expansion.

Kia’s revenue reached $46.9 billion by 2016. Its original logo is well-known in Asia but it is not a common case in Europe. This is a stylized “K” which has no vertical backbone. Another logo which is famous internationally is a text-based symbol inside of an oval.

From 2000 to 2005 the carmaker’s slogan was “KIA, The Cars That Cares”, later it has been changed to “KIA, The Power To Surprise”.


Advertising and Interesting Facts


Kia’s ads budget was $649 million in 2015.

The company has had a lot ad campaigns during its existence. One of the most memorable Kia brand mascots are the hamsters. In one of the ads, for example, they infiltrate an 18th century opera house dancing to “In My Mind” track remixed by Axwell.

One of their recent commercials is known as “Super Bowl”. It is shot including Melissa McCarthy. This is one of the ads for Kia’s Niro where the comedian runs through a desert with a white flag.

On the Internet Kia implements interactive ideas. For their Picanto the campaign is based on customer reviews. Kia partners with Mopinion and their leading customer review platform which encourages buyers to download more information about the vehicle or even make an appointments with dealers for the test drives.

Kia is known for its collaboration with Ford. The company has also produced several Mazda-derived vehicles for the domestic sales, as well as for export.

Among the car manufacturer awards you can find Kia being the “Best Global Brand” for five years in a row. 2017 Kia Sorento was named the best 3-row SUV for the money by U.S. News & World Report. 2016 Kia Sedona was named the best family car by Kelley Blue Book’s kbb.com

Kia sponsors a lot of people, events and organizations. Among them are:

FIFA
UEFA
Archery World Cup
FIBA Asia Championship
Pierce Brosnan
Laurence Fishburne
Chase Bryant
MisterWives
X-Men
Kia Theatre (Philippines)