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Microsoft is an American Multinational computer technology corporation, headquartered in Redmond, Washington. According to Forbes Microsoft is estimated to worth $407 Billion with a total revenue of $86 bln (2016). The best known software products of the company are the Microsoft Windows line of operating systems, Microsoft Office suite, and Internet Explorer and Edge web browsers.

History of Microsoft

Microsoft was founded by Paul Allien and Bill Gates in April 1975. The first electronic computer was built in 1946, it weighted more than 300 tonnes and costing almost $500,000.
By the mid-1970s an improved breed of micro-computing was not just more affordable but more practical, they were capable of performing a bit more complex calculations and simple games. Inspired by Popular Electronics magazines, two computer nerds named Bill Gates and Paul Allen set out to code their version of the primary programming language for Altair computers. They called their partnership Micro-soft, coined from "MICROprocessor" and "SOFTware".

In August 2012, Microsoft introduced a new logo which incorporated the current, multicoloured Windows symbol. It consists of four squares of the native Windows colours, this tends to portray the diverse portfolio of the company’s products.
The corporate slogan for Microsoft "Empowering us all" focuses on empowerment, what technology is allowing us to do, the opportunities it has created for people and how it imporves our world.

Advertising and Interesting Facts

Microsoft has major rivals such as Apple and Google. To survive the competition much revenue should go into advertising, creating more enlightenment about their products and services. Microsoft has invested about $150 million into advertising during the launch of MSN explorer in a bid to defeat AOL. Microsoft made a massive $1 billion revenues for the first time in history, this huge success had been long anticipated on its search engine Bing.

Microsoft annual revenues rose by 8% to $93.58 billion in 0216. That was achieved due to increase in sales in all of its hardware operations (including Surface, the sales of which multiplied twice to $888 million) and also in commercial cloud-based services, consisting of search advert and Xbox live. Profit margin from consumer and commercial software licensing sprang up.

Microsoft advertisement has won the prestigious Advertiser of the Year award of Clio Awards in 2016. Microsoft has chosen Interpublic Group as its agency of record for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and search advertising. At the Dell World 2015, Microsoft and Dell partnership looked to see the ways for small businesses owners and entrepreneurs to adopt Office 365.

Microsoft signed a three-year sponsorship deal with a Special Olympics non-profit organization. In return, Microsoft gained marketing rights at Special Olympics world summer games in Los Angeles in 2015 and 2017 World Winter Games in Australia.