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Toyota Motor Corporation is the largest Japanese automotive corporation, also providing financial services and having several additional business lines. It is one of the largest automotive public company in the world. As of 2016, Toyota is the world's second-largest automotive manufacturer behind German Volkswagen Group.

History of Toyota

In 1933 the company Toyota Motor Corporation (Japan) specializing in textile machines production took up a new direction – automobile production. With the money received from selling the patent for automatic weaving looms the company’s owner Kiichiro Toyoda purchased American engines for detail studying.

At present Toyota headquartered in Toyota City, Aichi (Japan). Toyota cars are special in reliability, long life, comfort and cost. Due to this Toyota has become universally acknowledged and takes up the 9th position in Fortune Global 500 (2015).

All over the world Toyota employs hundreds of thousands and produces subbrands like Yaris, Auris, Avensis, RAV4, Prado and others.

Toyota also supports a variety of work in Japan. Apart from automobile production the company builds houses, designs kitchen and other furniture, makes window frames and constructs boats. Toyota is a great constructor in Japan. For over 10 years the company has been participating in the development of robots investing huge sums of money in that sphere. The company’s employees can be proud of assisting old people and handicapped ones to move.

Advertising and Interesting Facts

To maintain its popularity and to attract a new audience the company often uses creative advertising events. The brand of such size spares no expense on advertising campaigns. A good advertisement matches the progressive Japanese brand and increases consumers’ trust as well as the sales including Lexus presenting Toyota in premium segment and Rav4 that has become a universal bestseller.

Advertising ideas of Toyota are always distinguished by the creative approach.

See the one with a man accidentally letting his Toyota car out of control and fall from the precipice into the sea. He gets beside himself with the terrible loss. Some time later, as though his grief reached the God’s ears, he finds his “friend” drawn by waters onto the shore… safe and sound. One turn of the key and the engine starts as it has never seen the downfall. That’s the quality!

Kiichiro - the founder of the corporation was very precise in details. It found its reflection in the brand’s name – he changed the letter “D” (Toyoda) into “T” because for writing the “Ta” hieroglyph 8 lines were required while 8 is considered to be a lucky number in Japanese culture.

Throughout its history the company has had several logos. The final version we know now was made in 1989 - two ovals making up a letter “T” that are located inside another oval. The logo symbolizes far-looking plans of the company and is associated with speed.

In 2012 the clear income of the company increased by 16,9% and reached $1,001 bln. However, already in 2015 the brand cost $3,6 bln and was the 6th in the world. Annually Toyota spends about $767 mln from its marketing budget onto TV commercials. But the sum is planned to be decreased by 30% within the program of self-cost reduction.

Toyota supports a variety of philanthropic work in areas such as education, safety, and disaster relief.

Some of the organizations that Toyota has worked within the US include the American Red Cross, Leaders in Environmental Action for the Future (LEAF), and the National Center for Family Literacy.

The Toyota USA Foundation exists to support education in the areas of science, technology, engineering, and mathematics.

The Toyota Foundation takes a global perspective providing grants in the three areas of human and natural environments, education and culture, and social welfare.