|Medien||Druckwerk, Zeitschriften und Zeitungen|
|Creative Director||Emma De La Fosse, Charlie Wilson|
|Art Director||Graham Jenks|
|Copywriter||Malcolm Pryce, James Nester|
|London International Awards 2013|
|Business-to-Business Campaign||Bronze Winners|
Kredite und Beschreibung
To commemorate the end of the highly clever Kern Gnome Experiment in which Kern & Sohn Precision Scales conducted a targeted experiment to catch the attention of scientists around the world—scientists were invited to use Kern precision scales and a garden gnome to test the hypothesis that, based on fluctuating levels of gravity, a person could weigh slightly more or less depending on where they are in the world—Kern's agency OgilvyOne London ran ads in selected science supply journals celebrating amazing scientific stories that aren't common knowledge.