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Cannes Lions, 2014

Der Typ der Belohnung: Advertising Awards

Cannes Lions is the world's biggest celebration of creativity in communications. Benchmarking innovation in anything from mobile and billboards to design and branded content, it’s the home of the great ideas changing the ways brands interact with their customers. Our Awards champion the best work from the past year and the Festival’s inspirational learning programme points the way forward.


The Creative Marketer of the Year Award honours clients who have distinguished themselves by the quality of their campaigns or who inspire innovative marketing of their products or services. This award is nominated by the Festival organisers.

Presented to Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer, McDonald’s

Thank You, Mom

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Sportmannschaften, Corporate Image
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur Wieden + Kennedy Portland
Executive Creative Director Susan Hoffman, Matt O'rourke, Joe Staples
Art Director Ollie Watson
Copywriter Kevin Jones
Producer Caroline O'sullivan
Head of Broadcast Ben Grylewicz
Editor Peter Wiedensmith
Produktionsagentur Park Pictures
Director Lance Acord
Veröffentlicht Januar 2014


Cannes Lions, 2014
FILM CRAFT LIONS Film Craft: Direction GOLD
FILM CRAFT LIONS Film Craft: Cinematography BRONZE
FILM CRAFT LIONS Film Craft: Use of Music BRONZE
FILM LIONS TV & Cinema Film: Corporate Image BRONZE

Kredite und Beschreibung

For the London Olympics P&G released a corporate campaign to celebrate Moms everywhere with "Best Job in the World". This latest effort is for next month's Sochi Winter Olympics - "For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom." Agency: Wieden + Kennedy Portland. Directed by Lance Accord.
Category: Household, garden & pets
Title: Pick Them Back Up
Client: P&G
Agency: Wieden + Kennedy, Portland
Production: Park Pictures
Country: United States of America
Director: Lance Acord
Executive Creative Director: Joe Staples
Executive Creative Director: Susan Hoffman
Art Director: Ollie Watson
Copywriter: Kevin Jones
Executive Producer: Mary Ann Marino
Head of Broadcast: Ben Grylewicz
Agency Producer: Erika Madison
Line Producer: Caroline Kousidinis
Production Designer: Jason Hamilton
Editorial Company: Joint
Editor: Peter Wiedensmith
Post Producer: Ryan Shanholtzer
Assistant Editor: Kristy Faris
VFX: A52
Song: Primavera
Composer: Ludovico Einaudi
Sound Designer: Peter Wiedensmith
Mix: Eleven
Mixer: Jeff Payne
Producer: Caroline O'Sullivan