Belohnungen » El Ojo de Iberoamérica » El Ojo Festival 2017

El Ojo Festival 2017

Der Typ der Belohnung: Advertising Awards

El ojo de iberoamérica es un festival, que consta de tres días, el cual se celebra anualmente en la ciudad de Buenos Aires, dedicado a los que trabajan en la comunicación, desde un aspecto creativo, publicitario y otros campos relacionados. En el mismo se premian las mejores piezas de iberoamérica, además de darse charlas y conferencias. Es considerado como uno de los festivales no anglosajones más importantes del mundo, el evento anual atrae normalmente a cientos de jóvenes y personas dedicadas al rubro.

Desempeño Iberoamérica:
MEJOR AGENCIA - Africa (Brasil)

MEJOR CREATIVO - Sergio Gordilho (Africa – Brasil)

MEJOR PRODUCTORA - Primo (Argentina)

MEJOR REALIZADOR - Nico Pérez Veiga (Primo – Argentina)

MEJOR AGENCIA INDEPENDIENTE - We Believers (Estados Unidos)

MEJOR ANUNCIANTE - Netflix USA

MEJOR RED
1 – Ganador: DDB Latina
2. McCann
3. BBDO
4. Ogilvy & Mather
5. Grey

 

MEJOR IDEA LATINA PARA EL MUNDO  (IL)  

El Ojo celebra las mejores ideas creadas tanto por profesionales latinos que se desempeñan en una agencia o  empresa en Iberoamérica como también, por todos los latinos (con un rol relevante) que se desempeñan fuera de Iberoamérica en una agencia o empresa de cualquier país del mundo. Muchos profesionales iberoamericanos, hoy son líderes de importantes empresas internacionales y desde allí trabajan para marcas locales en su país de trabajo e incluso marcas mundiales. A su vez, agencias latinas prestan su creatividad en campañas globales o directamente para anunciantes en otras partes del planeta. Es por eso, que El Ojo tiene este premio para seguir apoyando y estimulando el talento latino, no solo en la región sino en el mundo.   
Podrán participar:  

Grupo A ‐ Piezas, campañas y casos  creados por agencias/empresas de Iberoamérica para ser publicados en cualquier país del mundo (deben haber sido publicadas, emitidas y/o llevadas a cabo por lo menos, en un país fuera de Iberoamérica).
Grupo B  ‐ Piezas, campañas y casos  creados por agencias/empresas de Iberoamérica para ser publicados dentro de un país de Iberoamérica, ya sea a nivel local o regional pero que el trabajo  haya logrado relevancia internacional.  
Grupo C  ‐  Piezas, campañas y casos creados por agencias/empresas* no iberoamericanas para ser publicados a nivel local, regional como global en cualquier país del mundo, donde la creatividad haya sido realizada por profesionales latinos (el director general creativo, el director creativo, el director de arte o el redactor deben ser de origen latino y figurar en la ficha técnica de inscripción).  

Librería de orgasmos [spanish image]

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Sex shop (en), Websites
Medien Digital, Fallmethode
Markt Spanien
Agentur Proximity Madrid
Chief Creative Officer Eva Santos
Executive Creative Director Susana Pérez
Creative Director David Despau
Art Director Cristina Luna, Antonio Jiménez.
Veröffentlicht Juni 2017

Belohnungen

El Ojo Festival 2017
Producción Digital – CRAFT Dirección de Arte Oro
Producción Digital – CRAFT Diseño de Sonido/ Música Plata
Creative Data Mejor Visualización Con El Uso de Data Bronce

Kredite und Beschreibung

Url: https://www.libreriadeorgasmos...
Category: Personal Accessories
Media: Experiential
Brand: Bijoux Indiscrets
Subbrand/Product: Juguetes Eróticos
Agency: Proximity
Geo: Spain
Advertising Agency: Proximity, Madrid, Spain
Chief Creative Officer: Eva Santos
Executive Creative Director: Susana Pérez
Creative Director: David Despau
Art Directors: Antonio Jiménez, Cristina Luna
Account Supervisor: Patricia Montero
Account Executive: Amanda Esteban
Technology Director: Rafael Zafra
Creative Technology Director: Víctor Madueño
Head of Social: Diego Alonso
Community Manager: Ainhoa Labarta
Production Director: Gemma Selga
Editors: Teresa Muñoz, Elías Maldonado
Communications Director: Laura Carrillo
Head of Strategy: Juan Manuel Ramirez
Published: June 2017
Description:
Background:
22.5% of Spanish women have never or almost never managed to achieve an orgasm during sexual intercourse and most of them feel such pressure to reach orgasm or to reach it in the way their male partners are expecting that 52% of women occasionally end up faking orgasms and 11.8% always fake them. Why? A huge number of articles and studies show that the image we have of sex is completely distorted by what we have seen in the media, especially in porn movies. 63% of women believe we have an unrealistic image of sex and 49% believe they did not get enough sex education when they were young. This situation not only brings to light the difference between fiction and reality, but also uncovers the many prejudices around sexuality, especially female sexuality. Bijoux Indiscrets, a brand committed to empowering women wanted to show that real sex is different from sex in the movies, and talking about it is the only way to make that happen.
Idea:
Realising sound was a powerful creative asset, we decided to use it as the main basis of our campaign. So we invited anonymous women to share something as personal and as intimate as the sound of their own orgasms. We wanted to give a voice to “the diversity of female pleasure” and show that sex is pluralistic, with plenty of nuances, utterly different to the version depicted by the media and porn movies. To this end, we created the Library of Real Orgasms, http://www.orgasmsoundlibrary.... a place where everyone is invited to record the sound of a real orgasm and share it anonymously. Cutting-edge technology on the website also transformed the sound into Data Art, a unique and customised piece of art for every single participating woman. With all this “Data Art” we created an exhibition that is touring the world's greatest cities and which will culminate at the New York Museum of Sex. It consists of a sample of the more than 750 orgasms we have received from 51 countries, including the real orgasm from one of Spain’s best porn stars and feminist director, Amarna Miller. For her orgasm, the only one in the library that is not anonymous, we created an interactive poster that allows you to listen to it with the simple stroke of a finger, and it is the star piece in the exhibition.
Results:
Since its launch, more than 750 anonymous women from 51 different countries recorded and uploaded their orgasms. Spain, EEUU, Germany, Mexico and Colombia are the nationalities that have contributed the most, including countries such as India, China, Saudi Arabia and Pakistan. The Orgasm Sound Library receives 50,000 visits every month, converting the website into a resource for co-creation and consumption of content with 3,000,000 plays. EEUU, Germany, China, Spain and México hace been its main consumers. The #OrgasmosReales hashtag served as a common thread for an intense conversation about the taboos surrounding female sexuality: exactly the objective we were looking for with the campaign.