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Epica Awards 2016

Der Typ der Belohnung: Advertising Awards

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In the 2016 Epica Awards – the 30th year of the competition – there were Grand Prix winners from Belgium, the Netherlands, the United Kingdom, Norway and France.

Special Awards:
Network of the Year: Leo Burnett, with 49 awards including 12 golds.
Agency of the Year: BBDO New York, with 19 awards including 1 gold.
Independent Agency of the Year: TRY, Norway, with 9 awards including 4 golds.
The USA topped the country rankings, obtaining 69 awards including 12 golds.


Laughing Horses

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Autos
Medien Fernsehen und Film
Markt Niederlande
Agentur Czar
Director Bart Timmer
Producer Niko Maronn
Agentur Grabarz & Partner Hamburg
Chief Creative Officer Reinhard Patzschke
Creative Director Matthias Preuß, Jakob Eckstein
Copywriter Paul Von Muhlendahl, Matthias Preuß, Jakob Eckstein
Veröffentlicht Mai 2016


Cannes Lions 2017
Film Online Film: Cars & Automotive Products & Services Silver Lion
Film TV / Cinema Film: Cars & Automotive Products & Services Silver Lion
Film Craft Film Craft: Direction Bronze Lion

Kredite und Beschreibung

Entrant: Grabarz & Partner Werbeagentur Gmbh
Original Title: Lachende Pferde
Campaign: Laughing Horses
Title: Laughing Horses
Product: Volkswagen Tiguan with Trailer Assist
Brand: Volkswagen Ag
Advertiser: Volkswagen Ag
Agency: Grabarz & Partner (Hamburg)
Cco: Ralf Heuel
Ceo: Reinhard Patzschke
Group Cd: Tobias Ahrens
Creative Director: Matthias Preuß, Jakob Eckstein
Copywriter: Matthias Preuß, Paul von Mühlendahl, Jakob Eckstein
Production Company (& City): Czar
Film Director: Bart Timmer
Agency Producer: Axel Döpner, Katja Czok, Michael Güntner
Graphic Design: Tobias Lehment
Account Supervisors: Jan Isterling, Jasmin Schaub
Head of Marketing: Lutz Kothe
Marketing: Jörn Hartig, Henning Teichmann, Maren Tinney
cinematographer: Adam Wallensten
Executive Producer: Jan Fincke
Producer: Niko Maronn
Postproduction: Bacon X
Sound: Studio Funk (Hamburg)
Our online film starts with three horses on a field almost dying of laughter. To their great amusement a man is desperately trying to back a horsebox trailer into a parking spot. The more he fails the more horses start laughing. While the horses are trying to catch their breath another car with a horsebox trailer arrives. With the help of the Trailer Assist feature this driver steers the trailer directly into the parking space. Leaving the horses completely speech- or rather, laughless.
Entry Summary:
In Germany about 3,7 million people do equestrian sports. Not only them but an overall high proportion of drivers using trailers choose mid-size SUVs due to their higher centre of gravity and offroad capabilities. For many of those drivers steering a trailer backwards remains a big challenge. Because your rearview is blocked and the trailer steers in the inverse direction of your steering wheel angle. Thus backing a trailer into a parking space, without proper assistance such as Trailer Assist, can easily becomes quite a funny and embarassing sight.?