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Epica Awards 2016

Der Typ der Belohnung: Advertising Awards

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In the 2016 Epica Awards – the 30th year of the competition – there were Grand Prix winners from Belgium, the Netherlands, the United Kingdom, Norway and France.

Special Awards:
Network of the Year: Leo Burnett, with 49 awards including 12 golds.
Agency of the Year: BBDO New York, with 19 awards including 1 gold.
Independent Agency of the Year: TRY, Norway, with 9 awards including 4 golds.
The USA topped the country rankings, obtaining 69 awards including 12 golds.



In die Sammlung hinzufügen
Notiz hinzufügen
Branche Feminine Hygiene (en)
Medien Fernsehen und Film
Markt Vereinigtes Königreich
Agentur AMV BBDO London
Chief Creative Officer Paul Brazier
Creative Director Jim Hilson, Toby Allen
Art Director Diego Cardoso De Oliveira
Copywriter Caio Giannella
Produktionsagentur Stink
Director Ed Bailey, Jones E Tino, Ben Perry
Veröffentlicht März 2016


Cannes Lions 2016
Film Online Film: Fast Moving Consumer Goods Gold Lion

Kredite und Beschreibung

Client: Sca Libresse
Brand: Bodyform
Media: TV
Category: Health, Beauty
Agency: BBDO
Geo: United Kingdom
Bodyform: Blood
Alternative Title: Live Fearless
Advertising Agency: AMV BBDO, London, UK
Chief Creative Officer: Paul Brazier
Creative Directors: Toby Allen, Jim Hilson
Copywriter: Caio Giannella
Art Director: Diego de Oliveira
Agency Planner: Sophie Lewis, Pippa Morris
Agency Account Man: Sarah Douglas, Tamara Klemich, Anna Holloway, Bogi Horvath
Agency Producer: Edwina Dennison
Art Producer: Kirstie Johnstone
Partnerships Director: Matthew Harrington
AMV Pulse: Bill Dunn, Gerard Crichlow
Media Agency: ZenithOptimedia
Production Company: Stink
Director: Jones+Tino
Director: Ben Perry, Ed Bailey
Post-production Company: MPC
Photography: Adam Hinton
Published: September 2016
Description of the Project:
Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about it. This film is designed to start that conversation and break sport’s ‘last taboo’ – periods. In this film we show real women practicing sports. Pushing themselves even after blood has been drawn. They don’t give up. A little blood doesn’t stop them. So why should their period? No blood should hold us back. Live Fearless.
This powerful commercial for Bodyform aims to break down the taboos around the menstrual cycle and exercise. It portrays women taking part in sport with gashed faces, scraped hands and raw and bloody toes. Women bleed but this doesn't stop them competing.