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Epica Awards 2016

Der Typ der Belohnung: Advertising Awards

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In the 2016 Epica Awards – the 30th year of the competition – there were Grand Prix winners from Belgium, the Netherlands, the United Kingdom, Norway and France.

Special Awards:
Network of the Year: Leo Burnett, with 49 awards including 12 golds.
Agency of the Year: BBDO New York, with 19 awards including 1 gold.
Independent Agency of the Year: TRY, Norway, with 9 awards including 4 golds.
The USA topped the country rankings, obtaining 69 awards including 12 golds.

 

25m2 Of Syria

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Warenhäuser, Wohlfahrtsorganisationen, Stiftungen, Volontaire
Medien Fernsehen und Film, Umgebung, Digital, Direkt
Markt Norwegen
Agentur POL Oslo
Art Director Snorre Martinsen
Copywriter Maja Folgero
Veröffentlicht August 2016

Belohnungen

One Show 2017
Print & Outdoor Ambient Media (indoor & Outdoor): Installations & Immersive - Single Merit

Kredite und Beschreibung

IKEA Norway and Norwegian Red Cross: Syrian Homes
Published: 17. October 2016
Creative Agency: POL - pol.oslo.no
Copywriter: Maja Folgerö
Art Director: Snorre Martinsen
Designers: Andrea Engum, Christian Lauritzen, Ole Jakob Böe Skattum
Account Manager: Ina Egelandsdal
Account Director: Monika Augustsson
Clients: NRK TV-aksjonen, IKEA Norway and Norwegian Red Cross
Additional Info: Ambient
Geo: Norway
The Campaign
25 m2 of Syria is an apartment at IKEA. But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the real home of Rana and her family of 9 in Damascus, Syria. The iconic IKEA-posters and price tags tell the story of how people live - caught in the crossfire of Syria’s civil war. And most importantly: On every little tag we let you know how you can help!
Creative Execution
The installation was open for all IKEA-visitors in the two weeks leading up to the fundraising event.
25 m2 of Syria is an apartment at IKEA Slependen (flagship warehouse in Norway).
But it is not one of the "picture perfect" homes that are usually on display. The apartment is built as a replica of the real home of Rana and her family of 9 in Damascus, Syria. The iconic IKEA-posters and price tags tell the story of how people live - caught in the crossfire of Syria’s civil war. And most importantly: On every little tag we let you know how you can help!
Results
25m2 of Syria was one of several initiatives to get people involved in the annual fundraising event “TV-aksjonen.” All together 220 million Norwegian kroners were donated. Sms-donations were record high at 15 million NOK and over 100 000 people got involved around the country.
25m2 of Syria was an installation to promote Norway’s annual fundraising event “TV-aksjonen”. This year all donations would go to the Red Cross and people living in war and conflict. IKEA partnered with the Red Cross to promote the cause, and on every little price tag, we let visitors know how they could contribute without even leaving the apartment: SMS your donation to 2133.
There’s no lack of images and videos from Syria, but it all seems so far away. What if we could give people a first hand’s experience of how it is to live in a war zone? What if we built the replica of a Syrian home? And let people discover and read the stories of the people living there.