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Epica Awards 2016

Der Typ der Belohnung: Advertising Awards

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In the 2016 Epica Awards – the 30th year of the competition – there were Grand Prix winners from Belgium, the Netherlands, the United Kingdom, Norway and France.

Special Awards:
Network of the Year: Leo Burnett, with 49 awards including 12 golds.
Agency of the Year: BBDO New York, with 19 awards including 1 gold.
Independent Agency of the Year: TRY, Norway, with 9 awards including 4 golds.
The USA topped the country rankings, obtaining 69 awards including 12 golds.


Spanish lessons

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Freizeit und Unterhaltung, Websites, Portale
Medien Fernsehen und Film, Digital, Fallmethode
Markt Vereinigte Staaten
Agentur Alma Miami
Art Director Gabriel Reyes
, Luis Aguilera
Copywriter Bea Torres Marin, Gabriel Ferrer
Veröffentlicht Juli 2016


Clio Awards 2017
Branded Content Product/Service: Digital/Mobile Gold
Social Media Product/Service: Single Platform Campaign Silver
Direct Product/Service: Social Media Silver

Kredite und Beschreibung

Title/Título: Lecciones De Español
Category: Media
Media: Online
Brand: Netflix
Agency: Alma
Advertising Agency: Alma, Miami, USA
Creative Chairman / Chief Executive Officer: Luis Miguel Messianu

Chief Creative Officer / Co - President: Alvar Suñol
VP of Digital: Michael Sotelo
Director: Iu La Lueta

Associate Creative Directors / Copywriters: Bea Torres Marin, Gabriel Ferrer

Associate Creative Directors / Art Directors: Luis Aguilera, Gabriel Reyes

Account Supervisor: Cristina Lage
Director / Digital Strategy: Carly Sutherland
Digital Platform Manager: Alexandra Blasser
Digital Content Lead: Gabriela Benitez
Digital Content Manager: Samantha Lemoine
Executive Producer: Jorge Espinosa
Digital Producer: Rafael Sanchez
UX Designer: Kenneth Robinson
Editor: Rick Morales
Geo: Estados Unidos (Hispano)
Published: July 2016
Description: When a tweeting fan pointed out that Narcos is pretty much free Spanish lessons, it inspired an idea that featured Pablo Escobar as the tutor. Characters from the show gave a brief Spanish tutorial, teaching fans the phrases you don’t exactly learn in grammar school.
Thousands of Narcos fans were tweeting that Narcos was pretty much free Spanish lessons. We listened to them and created a series of online videos where the characters from the show taught them the most edgy and useful Spanish words.

Facebook Awards 2017 Campaign Goals:
- Brand Awareness
- Reach
- Traffic
- Engagement
- Video Views
Facebook Products Used:
- Video Ad
- Video Link Ad
- Image (Photo)