LIA 2016

Der Typ der Belohnung: Advertising Awards

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Telefon: +1 718 747 6747

LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury. In 2004, the word “Advertising” was removed from the competition’s name to reflect the fact that it observes more than just “advertising” in an ever-changing industry. Barbara Levy, Founder of LIA, has also been the Awards President since its inception in 1986.

The Awards began by honouring advertising in the realms of Cinema, Television, Print, and Radio internationally. LIA now honours 16 unique media types: Billboard, Branded Entertainment, Design, Digital, Integration, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, The NEW, TV/Cinema/Online Film and Verbal Identity.


Grand LIA winners will get a 1-year 15-users instant access to Coloribus Advertising Archive


Special Awards


Network of the Year: McCann Worldgroup

Agency of the Year: McCann New York

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory

Production Company of the Year: Framestore, New York

Nameless Paints

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Farbmittel, Pinsel, Klebstoffe
Medien Design und Branding, Fallmethode
Markt Japan
Agentur Dentsu Inc. Tokyo
Art Director Yusuke Imai
Copywriter Ayami Moteki
Producer Shota Sawabe
Typographer Misato Watanabe
Agentur Tohokushinsha Film Corporation
Director Yuki Takada
Veröffentlicht Januar 2016


Cannes Lions 2016
Product Design Goods: Infant Products, Toys & Educational Products Product Design Lion
Design Packaging Design: Special Editions & Promotional Packaging Silver Lion

Kredite und Beschreibung

Agency: Tohokushinsha Film Corporation
Brand: Kokuyo Campus
Country: Japan
Advertising Agency: Tohokushinsha Film Corporation
Entrant Company: Dentsu Inc, Tokyo
Media Agency: Dentsu Inc, Tokyo
PR Agency: Dentsu Inc, Tokyo
Production Company: Tohokushinsha Film Corporation
Additional Company: Kokuyo Furniture, Tokyo
Producer: Shota Sawabe (Tohokushinsha Film Corporation)
Art Director: Yusuke Imai (Dentsu Inc.)
Cinematographer: Hisanori Watariguchi (Freelance)
Production manager: Akinori Kajima (Tohokushinsha Film Corporation)
Typographic Designer: Misato Watanabe (Freelance)
Director: Yuki Takada (Tohokushinsha Film Corporation)
Copywriter: Ayami Moteki (Dentsu Inc.)
Art Director: Yusuke Imai
Typographer: Misato Watanabe
Despite the fact that it was sold only in Japan, it was featured in media around the world through word of mouth.Also,initial production run is sold out.
Instead of naming the colors, we represent watercolors by using the combination of the three primary colors.
Campaign Description:
These paints are a new style of paint that allows you to find your own original colors while teaching the principle of color through the three principle color spheres.
Assumptions and naming can lead to the loss of imagination.It can also have a bad effect on the imagination of children.