The Reversed Trailer [video] Try/Apt Oslo para Volkswagen

The Reversed Trailer [video]

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Sector Coches, Trucks, Vans & Pick-Up Trucks
Media Publicidad en TV y cine, Ambiente, Digital, Making of
Mercado Noruega
Agencia Try/Apt Oslo
Art Director Camilla Bjornhaug, Karin Lund, Eirik Sorensen
Copywriter Preben Moan, Oystein Halvorsen, Morten Berger Karlsen, Finn Knutsen
Agencia de production Bacon
Director Andreas J. Riiser
Producer Ola Narum Berg
Publicado enero 2016

Premios

One Show 2017
Print & Outdoor Ambient Media (indoor & Outdoor): Installations & Immersive - Single Gold
Print & Outdoor Innovation In Print & Outdoor: Ambient Media Gold

Creditos y descripciones

Title: Backing up a trailer
Behind the scenes
Volkswagen Trailer Assist
Media: Ambient
Category: Automotive
Client: Harald A. Møller AS
Marketing Director: Tor Anton Bjørge
Marketing Consultant: Thea Øwre-Johnsen
Agency: TRY, Oslo
Copywriter: Øystein Halvorsen, Preben Moan, Finn Knutsen, Morten Berger Karlsen
Art Director: Karin Lund, Camilla Bjørnhaug, Eirik Sørensen
Production Company: Bacon OSL
Director: Andreas Riiser
Producer: Ola Narum Berg
Stunts: Svenska Stunttruppen
Media agency: MediaCom
Content Director: Tord Sollie
Manager: Ståle Gjerset, Ruben Søgård, Hilde Dahle
Media Partner: Be On Nordics
Sales Manager: Nikolai Kaatorp Mathisen
Campaign Manager: Ane Mari Eriksen
Publishing Manager: Vivian Vestre
Brief Explanation
To promote the Trailer Assist feature (makes it easier to back up with a trailer) we built a somewhat special trailer. The trailer makes it look like we are backing up in high speed. What really happens is that the trailer actually has an engine and tows the car.With this vehicle we drove around in different towns and suburbs in Oslo. A lot of people reacted to it. Later the stunt also became online films introducing the ambient to a broader audience.