Mega. New year miracle Red Pepper Creative Ekaterinburg para IKEA

Mega. New year miracle

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Sector Centros comerciales
Media Publicidad en TV y cine, Ambiente, Digital
Mercado Rusia
Agencia Red Pepper Creative Ekaterinburg
Creative Director Ivan Sosnin
Creative Olga Burlakova, Julia Uzkikh, Margarita Agajanova, Alexey Korobkin
Publicado febrero 2017

Creditos y descripciones

Category: Retail Services
Media: Experiential
Media: Ambient
Brand: IKEA
Agency: Red Pepper
Geo: Russia
Advertising Agency: Red Pepper Creative, Ekaterinburg, Russia
Creative Director: Ivan Sosnin
Producers: Maria Orlova, Yana Shmailova
Project Team: Julia Uzkikh, Olga Burlakova, Margarita Agajanova, Alexey Korobkin
Additional Credit: Veronika Yadryshnikova
Published: February 2017
On New Year Eve one Russian nursing home was turned into Santa Claus's residence. This project was organized by MEGA shopping mall (IKEA Centres Russia). The house was decorated by garlands and the way to it shined with red lights, whilst house's residents were dressed in red caps and coats. Children were told that this place is home for retired Fathers Frost.