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A Night for Change

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Sector Vodka
Media Ambiente
Mercado Reino Unido, Estados Unidos, China, Alemania, India, Canadá, Brasil
Agencia Cult
Director Aaron Rose
Executive Creative Director Constantin Bjerke
Creative Director Ana Moutinho
Publicado octubre 2017

Creditos y descripciones

Absolut has teamed up with seven artists across seven countries over one night to inspire and empower in this outdoor campaign via Cult, UK.
The Absolut Company Credits:
Anna Malmhake - CEO
Craig Johnson - VP Global Marketing
Gaia Gilardini - Global Communications Director
Sina Neubrandt - Global Marketing Manager
Oscar Danielsson - Global Brand Manager
Fredrik Thorsen - Global Head of Digital

Agency: Cult
ECD: Constantin Bjerke
Creative Director: Ana Moutinho
Business Manager: Oscar Evans
PR: Issa PR – Viet N'Guyen

Production Company: Cult
Executive Producer: Constantin Bjerke
Director: Aaron Rose
Producer: Jack Spence
DOP: Michael Richard Johnson
Post Production: Michael Johnson
Artists include:
■ Catete, Rio de Janeiro; Brazil - Panmela Castro
■ Downtown Eastside, Vancouver; Canada - Emily Gray
■ Chengdu, China - Fansack
■ Kreuzberg, Berlin; Germany – Ibo Omari / Poet 73 / Gris
■ Mumbai; India - AVANTIKA
■ Toxteth, Liverpool; UK - BETA ROK 75
■ Bushwick, New York; US – Fumero
Today Absolut unveils an inspiring project that celebrates global unity. Seven artists in seven countries around the world came together for a common cause of positive action. Over the course of a single night, local artists worked in their respective neighbourhoods on a series of murals to inspire one another and people in their local communities to live in a more open and inclusive world.
In a short film directed by renowned visionary, Aaron Rose - each artist created a mural with their vision of a better tomorrow in Brazil, Canada, China, Germany, India, the UK and the USA. Working from sunset to sunrise, each artist created their ideals for change. Visualizing themes around sustainability, gender equality, global unity and freedom of expression, artists came together across different time zones to help shine a light on a local community in each country.
In the following months, each artist supported by Absolut will lead workshops and activities in the community to give back, inspire and encourage people to come together and drive change through creative expression. Each piece of art can be bought online via www.Absolut.com with all profits going to support these local initiatives.