|Executive Creative Director||John Allison, Chris Bovill|
|Creative Director||Alice Tonge|
|Creative||Jack Croft, Stacey Bird|
Creditos y descripciones
Shopkeepers and residents from the UK's most ethnically diverse street have taken control of the continuity announcers' mic this week and have been introducing some of Channel 4's biggest shows. The people of Narborough Road in Leicester originate from over 35 different countries, from India and Pakistan to Poland, Cameroon and Zimbabwe. The project embodies Channel 4's promise to reflect and celebrate Britain in all its diversity, and provide a platform for alternative voices, and is one of many such initiatives to launch this year. Agency: 4Creative, UK.