Investigacao Discovery Publicidad exterior Prédio (Building) Salles Chemistri Sao Paulo

Prédio (Building)

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Sector TV/Radio Programas
Media Ambiente
Mercado Brasil
Agencia Salles Chemistri Sao Paulo
Producer Trator Filmes
Agencia de production Trator Filmes
Publicado mayo 2013

Creditos y descripciones

THE SUCCESS OF THE SALLES CHEMISTRI (BRAZIL) VIDEO THAT HAD OVER 3 MILLION VIEWS WORLDWIDE ON INTERNET
São Paulo – The video of a couple arguing on the balcony of an apartment and the wife’s lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last four days. What no one knew is that it is actually a campaign created by Salles Chemistri - a Publicis Brazil agency - to introduce the new series from the Investigação Discovery channel, “Paixões Perigosas” (Dangerous Passions).
The video was replicated more than 20 thousand times around the web and was shown on TV several times. Even international blogs and newspapers reverberated the history.
The video could very well be an episode of the series that tell the stories of real crimes of passion.
CREDITS:
Media: Ambient
Media: Media
Client: Investigação Discovery
Product: Paixões Perigosas (Dangerous Passions)
Agency: Salles Chemistri (Brazil)
Title: Prédio (Building)
Creative Directors: Hugo Rodrigues and Alessandro Cassulino
Creation: Alessandro Cassulino, Alexandre Abrantes, Rodrigo Panucci and Sérgio Matsunaga
Account team: Marcos Vinício Pizzetti, Paula Schubach, Elis Adami and Anabelly Cardoso
Media: Silvia Tajiki e Marilia Rosati
RTVC: Tato Bono and Mayane Milinavicius
Producer: Trator Filmes
Directing (film): Alex Miranda and Daniel Baccaro
Photography: Ricardo "Toddy" Miranda
Executive Producers: Gabriela Lemos and Igor Ferreira
Editing: Renan Adukas
Post-Production: Trator Filmes
Final Artwork: Danilo Koshimizu
Audio Producer: Jamute
Approval: Astrid Vasconcellos