Fox Crime Publicidad exterior Fox Crime: Blue bloods Bungalow 25 Madrid

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Fox Crime: Blue bloods

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Sector Publicaciones
Media Ambiente
Mercado España
Agencia Bungalow 25 Madrid
Creative Director Javier Galiana
Art Director David García Martínez
Copywriter Lucía Bara Online
Agencia de production Jazz Films
Publicado abril 2011


PIAF 2011
The Game - Bronze

Creditos y descripciones

It’s Media. It’s Outdoor. It’s Interactive. It’s Promotion. It’s PR. It’s integrated. What is this? Fox Crime performs, for the first time in history, an outdoor billboard that uses an iPhone app to interact with the public through a set of dynamic elements, powered by the real world, allowing a game that uses a mix of tools ever combined so far. We developed an augmented reality (AR) application, to play against the billboard in real-time, shooting the bad guys and polishing one’s shooting style as if in a shooting salon, through the iPhone camera, and thanks to the gyroscope and the geolocation system.
Advertising Agency: Bungalow25, Madrid, Spain
Executive creative Directors: Pablo Pérez-Solero, Julio Gálvez
Creative Directors: Iñigo Ancizu, Javier Gómez
Art Director: David García
Copywriter: Lucía Bara Online
Creative Director: Javier Galiana
Account Director: Marta Larrauri
Account Executive: Raquel López de Lacalle