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All Colors Against Racism

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Sector TV/Radio Programas, Diferencias étnicas, problemas de minorías, personas con discapacidad
Media Ambiente
Mercado Brasil
Creative Director Andre Teixeira E Alex Mendes
Publicado abril 2014

Creditos y descripciones

On February 12th, in the most important soccer championship in Latin America, during the match between Real Garcilaso, from Peru, and Cruzeiro, from Brazil, Tinga a famous brazilian player was a victim of racism. The fact touched all the Brazilians. Even President Dilma, who supported the player. The two teams were going to play again, in the return game, and for that match, Fox Sports had an idea. We gave to some children in a school in Rio de Janeiro some drawings of Tinga and other players from the brazilian team. And asked the children to colour it as they saw them. After that, FOX changed the usual photos of players that appears in the beginning of the broadcast match by their drawings, and in the end viewers got the message: "These drawings were painted by children. For them, the skin color doesnt matter. For you it shouldn't as well."
Brand: Fox Sports
Media: Ambient
Media: Media
Agency: FIC
Geo: Brazil
Fox Sports: All Colors Against Racism
Advertising Agency: FIC Creative Team Latam, Brazil
VP creative: André Takeda
Creative Director: Alex Mendes
On-air Manager: Victor Seabra
Art Directors: Alexandre Collares, Júlia Carvalho, Marcelo Silva, Sander, Leo Braz, Showlê
Copywriters: Alex Mendes, Alan Markenson
Sound Designer: Patrick Laplan
Producers: Kleber Muller, Gustavo Lopes
Planner: Danilo Campos
Interniship: Leonardo Conceição