Skull Island at Southern Cross Station, 1 Jcdecaux para Roadshow Films

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Skull Island at Southern Cross Station, 1

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Sector Records & Videos
Media Ambiente
Mercado Australia
Agencia Jcdecaux
Publicado marzo 2017

Creditos y descripciones

Category: Recreation, Leisure
Media: Outdoor/ Interactive
Client: Roadshow Films
Brand: Kong
Agency: JCDecaux
Geo: Australia
Advertising Agency: JCDecaux Creative Solutions, Australia
Media Agency: OMD
Published: March 2017
Description:
To mark the release of Kong: Skull Island, JCDecaux and Roadshow have partnered to deliver the largest ever, fully immersive activation at Southern Cross Station in Melbourne's CBD. From 6 – 13 March 'Kong will be King' at Southern Cross Station with a giant 6m x 3.75m x 3.2m skull replica dominating the entrance to the station. For the entire month of March, Southern Cross station will be transported to a place where myth and science meet. Large scale banners cascading from the station roof, accompanied by digital content on large format 4:3 digital screens, will dominate the space creating a fully immersive environment that introduces commuters to the mysterious and dangerous home of the king of the apes.