Social Experiment - Restaurant X Dhaka para Robi

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Social Experiment - Restaurant

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Sector Mobile Communications (en)
Media Ambiente
Mercado Bangladesh
Agencia X Dhaka
Creative Director Raquib Chowdhury
Copywriter Apurba Jahangir
Publicado junio 2017

Creditos y descripciones

Category: Electronics, Technology
Media: Experiential
Brand: Robi
Agency: X
Geo: Bangladesh
Advertising Agency: X, Dhaka, Bangladesh
Creative Director: Raquib Chowdhury
Copywriter: Apurba Jahangir
Additional Credits: Maverick Studios
Published: June 2017
Description:
Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country.