The Global Tiger Air-Ink™ Project Marcel Sydney para Tiger Beer

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The Global Tiger Air-Ink™ Project

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Sector Cerveza
Media Ambiente
Mercado Australia
Agencia Marcel Sydney
Executive Creative Director Scott Huebscher
Creative Gavin Chimes, Leslie Sharpe
Publicado marzo 2017

Creditos y descripciones

Category: Alcoholic Drinks
Client: Heineken Asia Pacific
Client: Tiger Beer
Media: Ambient
Country: Australia
Advertising Agency: Marcel, Sydney, Australia
Executive Creative Director: Scott Huebscher
Creatives: Gavin Chimes, Leslie Sharpe
Account Director: Alexandra Buckland
Agency Producer: Holly Alexander
Post Production: Palace
Music Company: Squeak E Clean Productions
Sound: Rumble
Date: March, 2017
Description:
Tiger Beer is taking Air-Ink, the world's first ink created from air pollution via MIT spinoff Graviky Labs and Marcel Sydney, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists from across seven cultures to showcase this breakthrough technology to the world.