Audi Case study The First Email Test Drive Proximity Barcelona

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The First Email Test Drive

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Sector Coches
Media Case study
Mercado España
Agencia Proximity Barcelona
Publicado julio 2013


Caples Awards, 2013
Digital Email Bronze

Creditos y descripciones

Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in exclusive. In this case, the first test drive would be by email. A personalized aerial route -using Google Earth images- from Lapland to each customer's roof. They could choose speed: supersonic or scroll mode.
The First Email Test Drive
Agency CP Proximity
Client Audi
Category Email