Discovery Channel Case study Manda Nudes Publicis Sao Paulo

Manda Nudes

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Sector TV/Radio Programas
Media Case study
Mercado Brasil
Agencia Publicis Sao Paulo
Creative Director Hugo Rodrigues, Henrique Mattos, Keving Zung
Creative Cícero Souza, Pedro Lazera
Agencia de production Geral Filmes
Agencia de production É noise
Publicado enero 2016

Creditos y descripciones

What can be harder than surviving 40 days with no clothes, no water and no food in the middle of the jungle? Well, try finding someone who sends nudes on twitter.In Brazil, the whole Internet was asking for nudes, every minute. But apparently, nobody was sending them.So, to promote its new series Naked and Afraid XL, Discovery Channel decided to attend those requests.
The official profile of the network started answering all nudes requests with a promo trailer of the show. And people's reactions were unbelievable. So unbelievable it got the show to break the record of ratings.Agency: Publicis Brasil
Title: #mandanudes
Media: Online
Category: Entertainment & leisure
Client: Discovery Channel
Agency: Publicis Brasil
Country: Brazil
Creative Director: Hugo Rodrigues
Creative Director: Keving Zung
Creative Director: Henrique Mattos
Creative: Cícero Souza
Creative: Pedro Lazera
Production company: É noise
Production company: Geral Filmes
Planner: Augusto Barbosa
Post production: Geral Filmes
RTV: Luize Oliveira e Tato Bono
Digital Production: André Lembo, Karina Corrêa e Gabriela Silva
Audio Production company:e-NOISE Audio