Intel Case study History Comes Alive J. Walter Thompson Beijing

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History Comes Alive

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Sector Software y Multimedia
Media Case study
Mercado China
Agencia J. Walter Thompson Beijing
Creative Director Xiaochuan Liu, Roy Cheung
Art Director Mona Li, Neo Ping, Handy Fan, Pinkyo Zhou, Yuanning Liu
Copywriter Page Peng, Yoyo Wu, Mia Song
Producer Gary Read Ju Li Peh, Todd Lv
Publicado diciembre 2015

Premios

Spikes ASIA 2016
Digital Craft Content: Omni-Channel Storytelling Silver Spike

Creditos y descripciones

Client: Intel
Product: Intel Realsense
Entrant: J. Walter Thompson Beijing, China
Idea: J. Walter Thompson Beijing, China
Editor: Dec 16 2015 12:00am
CCO: Polly Chu (J. Walter Thompson Beijing)
ECD: Shankun Sun (J. Walter Thompson Beijing)
Producer: Todd Lv (J. Walter Thompson Beijing)
Creative Director: Roy Cheung (J. Walter Thompson Beijing)
Creative Director: Xiaochuan Liu (J. Walter Thompson Beijing)
Copywriter: Yoyo Wu (J. Walter Thompson Beijing)
Copywriter: Mia Song (J. Walter Thompson Beijing)
Copywriter: Page Peng (J. Walter Thompson Beijing)
Art Director: Neo Ping (J. Walter Thompson Beijing)
Art Director: Handy Fan (J. Walter Thompson Beijing)
Art Director: Pinkyo Zhou (J. Walter Thompson Beijing)
Art Director: Yuanning Liu (J. Walter Thompson Beijing)
Art Director: Mona Li (J. Walter Thompson Beijing)
Producer: Gary Li (J. Walter Thompson Beijing)
Digital Director: Lu Xiao (J. Walter Thompson Beijing)
Website URL: http://intelrs.qq.com/learnmor...
Describe the campaign/entry:
Intel awaken the ancient history in China using newest technology.
Realsense Technology bridges the past and the future by turning the user to experience as the historical hero in the actual location in History.
Creative Execution:
We selected the Great Wall in an ancient city with over 5,000 years’ history in an outdoor environment. We produced four 3D historical animatic video covered 4 dynasties with different key historical heroes to be projected on the great wall. During the event, participants were invited to experience Intel RealSense 3D facial scan. A 3D animated historical character with their own face will then be generated instantly by cloud animation rendering server through 4G broadband network. They will become part of the history in the real location. The animated historical video with characters they presented were projected onto the Great Wall for a stunning cinematic viewing experience.