Snack Anywhere Case Study FCB Jakarta para Oreo

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Snack Anywhere Case Study

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Media Case study
Mercado Indonesia
Agencia FCB Jakarta
Creative Group Head Andrian Wiranata, devera faridz
Executive Creative Director Ravi Shanker
Senior Art Director Andrew Suryadinata
Creative Fari Aulia
Agencia de production SOS films
Director Agun
Publicado marzo 2017

Creditos y descripciones

Mini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both the brands. It was hence important to create a separate identity for that. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while on the go. This positioning was important to establish to take it away from the Oreo umbrella. The target audience was defined as youth to clearly demarcate itself from Oreo, which talks to mothers and families. Social media is the biggest and the most effective medium to reach the youth in Indonesia. Facebook with almost 75 million users was the undoubted leader when it comes to social media. However every other brand was doing something to engage this audience and hence it became more important to do something unique. For the first time ever, a real time response through a video campaign captured the attention of the right audience, conveyed the message and helped the brand grow in the right direction.Agency : FCB Jakarta
Media: Interactive
Category: Confectionery & snacks
Client: Mondelēz Indonesia
Agency: FCB Jakarta
Country: Indonesia
Director: Agun
Managing Director: Sony Nichani
Executive Creative Director: Ravi Shanker
Creative: Fari Aulia
Producer: Nico Alyus
Senior Art Director: Andrew Suryadinata
Creative Group Head: Andrian Wiranata
Creative Group Head: devera faridz
Group Account Director: Chetan Shetty
Graphic Designer: Conny Amelia
Production Manager: Subadi
PH: SOS films
Accounts: Mira Amira
Uploaded 4 March, 2017