The Secret Collection DUDE Milan para Napapijri

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The Secret Collection

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Sector Tiendas de ropa y accesorios
Media Case study
Mercado Italia
Agencia DUDE Milan
Executive Creative Director Lorenzo Picchiotti, Livio Basoli
Art Director Luca Riva
Copywriter Nicolò Carrassi
Publicado enero 2017

Creditos y descripciones

Advertised brand: Napapijri
Advert title: The Secret Collection
Advertising Agency: DUDE, Milan, Italy
Executive Creative Directors: Livio Basoli & Lorenzo Picchiotti
Copywriter: Nicolò Carrassi
Art Director: Luca Riva
Other additional credits:
Executive Producer – Ivan Merlo
Account Manager – Giulia Borina
Event Producer- Valentina Mentasti
Post production – Seba Morando
Producer – Simone Raddi
Videomaker – Fabio Landi
Junior Account – Marta Dolci
Event partner – Foreven Green.fm
Talent Management – Ponderosa Music & Art
Published/Released: January, 2017
Short description:
PittiUomo is one of the top event in Man’s Fashion.
For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way.
We launched "The Secret Collection".
A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city.