Optus Case study LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS Emotive, M&C Saatchi Sydney

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LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS

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Sector Telecomunicaciones
Media Case study
Mercado Australia
Agencia Emotive
Executive Creative Director Charlie Leahy
Producer Jamie Crick, Simon Joyce
Creative M&C Saatchi Sydney
Agencia de production Hsi
Director Sam Washington
Producer Nicola Kenny, Claire Luke
Editor Colin Sumsion
Publicado mayo 2015

Premios

Cannes Lions, 2015
CYBER ONLINE VIDEO: SOCIAL VIDEO BRONZE

Creditos y descripciones

The campaign was created by new content marketing business Emotive working in partnership with M&C Saatchi and Fuel Communications.
Advertiser: OPTUS
Agency: M&C SAATCHI, EMOTIVE
Geo: Australia, Australia
Brand Advisor: Chiquita King(M&C Saatchi Australia)
Editor: Colin Sumsion (HSI London)
Producer: Jamie Crick (Emotive)
Head of Advertising, Channel Marketing, Social Media & Sponsorship: Karen Phipson (Optus)
Producer: Nicola Kenny (HSI London)
Director: Sam Washington (HSI London)
Executive Producer: Simon Joyce (Emotive)
PR Advisor: Trisha Ford (Fuel Communications)
Trade Marketing: Alison Mitchell (Emotive)
Brand Advisor: Andy Flemming (M&C Saatchi Australia)
Legal Affairs: Ben Keep (Emotive)
Executive Creative Director: Charlie Leahy (Emotive)
Producer: Claire Luke (HSI London)
Marketing Manager: Kirsty Smith (Optus)
Social Media Manager: Mark Wyatt (Optus)
Associate Director, Social Media & Content Marketing: Nigel Lopez-McBean (Optus)
Writer / Talent: Ricky Gervais (Ricky Gervias)