Turning Clicks into Smile FCB Jakarta para Pepsodent

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Turning Clicks into Smile

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Sector Higiene bocal
Media Case study
Mercado Indonesia
Agencia FCB Jakarta
Executive Creative Director Ravi Shanker
Publicado enero 2017

Creditos y descripciones

Media: Interactive
Category: Cosmetics & toiletries
Client: Unilever Indonesia
Agency: FCB Jakarta
Country: Indonesia
Managing Director: Sony Nichani
Executive Creative Director: Ravi Shanker
Digital creative: Christianto
Digital Project Manager: Chetan Shetty
Account team: Nurul Musolina
Account team: Erika Feronica
Account team: Yogi Permana
Unilever’s Pepsodent decided to spread smiles on 'World Oral Health Day' by donating oral care kits to the underprivileged kids in the country but also wanted the digital audience to participate in this movement and celebrate its brand purpose.
IDEA:
Pledges that brought smiles.
We created an interactive microsite, where just a click brought smiles on the kid’s face, literally. Every click was counted as a pledge and Pepsodent oral care kit was donated to an underprivileged kid.