The Dream Cradle [image] Publicis Buenos Aires, Publicis Conseil Paris, Publicis Italy para Renault

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The Dream Cradle [image]

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Sector Hogar y Mascotas
Media Case study
Mercado Francia
Agencia Publicis Buenos Aires
Executive Creative Director Fabio Mazia
Creative Director Ignacio Jardón, Paula Kozub
Agencia Publicis Conseil Paris
Creative Group Head Marcelo Vergara
Agencia Publicis Italy
Associate Creative Director Emanuele Viora, Eddy Guimarães
Creative Director Bruno Bertelli, Francesco Martini, Alessandro Izzillo, Cristiana Boccassini
Agencia de production Filmmaster
Agencia de production Landia
Publicado marzo 2017

Premios

Cannes Lions 2017
Outdoor Ambient: Live Advertising and Events Bronze Lion

Creditos y descripciones

Title: The Dream Cradle
Agency: Publicis Buenos Aires, Publicis Italy
Brand: Renault
Country: France
Entrant Company: Publicis Conseil, Paris
Advertising Agency: Publicis Buenos Aires / Publicis Italy, Milan
Media Agency: Omd, Milan
Pr Agency: Msl Group, Milan
Production Company: Landia, Buenos Aires / Filmmaster , Milan
Entrant Company: Publicis Conseil (Publicis Conseil)
Idea Creation: Publicis Italy (Publicis Italy)
Idea Creation: Publicis Argentina (Publicis Argentina)
Creative Director: Bruno Bertelli, Cristiana Boccassini, Francesco Martini, Alessandro Izzillo (Publicis Italy)
Digital Creative Director: Massimo Guerci (Publicis Italy)
Associate Creative Director: Eddy Guimaraes, Emanuele Viora (Publicis Italy)
Client Service Team: Daniele Di Maio, Ilaria Lorenzetti, Benedetta Virga, Patrick Lara, Charlotte Baudry, Adrien Dumont, Ivan Pinzó (Publicis Italy, Publicis Conseil, Publicis Argentine)
Strategic Planner: Bela Ziemann (Publicis Italy)
Agency Producers: Giulia Atzori, Sebastian Taruella (Publicis Italy, Publicis Argentina)
Executive Creative Director: Fabio Mazía (Publicis Argentina)
Creative Directors: Ignacio Jardon, Paula Kozub (Publicis Argentina)
Worldwide Creative Director Renault & Ecs: Marcelo Vergara (Publicis Conseil)
Advertising And Digital Marketing Manager: Juan Marcelo De Carlo (Renault Latin Amercia)
Advertising And Media Coordinator: Noel Castillo (Renault Latin America)
Digital Marketing And Crm Coordinator: Eugenia Guerra (Renault Latin Amercia)
Marketing Director: Eric Pasquier (Renault Latin Amercia)
Vp, Global Brand Strategy And Marketing Communications: Bastien Schupp (Renault Corporate)
Content & Media Director - Content & Media Director: Carine Gailliez (Renault Corporate)
Brand Advertising Manager: Giovanni Costa (Renault Corporate)
Project Manager: Mathilde Chaise (Renault Corporate)
Advertising And Crm Executive: Enrica Bellomo, Elisabeth Leriche (Renault Italia)
General Manager, Senior Account: Alessandro Paoletti, Simona Vitale (Publicis Consultants Italia)
Client Account Team: Giusi Viani, Paola Salmoiraghi, Emanuela Rotoli (Msl Group Italia)
Media Account Team: Francesco Blini, Federica Melani, Silvia Pini, Fabio Belfiori, Corrado Gallo (Omd Italy)
Directors: Davide Gentile, Shannon Agustin Carbonere (Filmmaster/Landia)
Dops: Luca Costantini, Fabio Casati (Filmmaster)
Executive Producers: Lorenzo Cefis, Nicole Lord, Adrian D´Amario, Diego Dutil (Filmmaster/Landia)
Editors: Stuart Greenwald, Alice Baragetti, Fabrizio Squeo (Filmmaster)
Sound Design/Music: General Jingles, Papa Music (Filmmaster/Landia)
Production Companies: Filmmaster, Landia (Filmmaster, Landia)
Synopsis:
During Milan Design Week, Renault and Chicco displayed The Dream Cradle for the first time in a Showroom. People could have a close look at the product and fill the online form on dreamcradle.it to receive information about the pre-order.