The Changing Beer Coaster The Brand Agency para Road Safety Commission

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The Changing Beer Coaster

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Sector Gobiernos y otras autoridades , Traffic safety (en)
Media Case study
Mercado Australia
Agencia The Brand Agency
Publicado marzo 2017

Creditos y descripciones

Most people don’t realize that being over the legal drinking limit (0.05) by even just a small amount i.e. two drinks in, can impair your judgment when driving. Through the creation of experiential road safety coasters, The Brand Agency, Perth demonstrate how easily alcohol can impair your judgment.
Media: Outdoor
Category: Government
Client: Road Safety Commission of Western Australia
Agency: The Brand Agency, Perth
Country: Australia
Creative Director: Craig Buchanan
Art Director: Lauren Regolini
Copywriter: Zosia Kilpatrick
Associate CD / Art Director: David Donald
Account Director: Natalie Pearson
Client Marketing Manager: Clodagh Garvey
Media: Paul Clout
RSC Principal Intelligence Analyst: David Slack-Smith
RSC Campaign Project Officer: Alisia Mumby