Smart Communications Case study Smart Strybks DM9 JaymeSyfu Makati

Smart Strybks

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Sector Telecomunicaciones
Media Case study
Mercado Filipinas
Agencia DM9 JaymeSyfu Makati
Publicado mayo 2015

Creditos y descripciones

DDB DM9 JaymeSyfu Philippines follows up their multi-award winning Smart TXTBKS with another mobile idea that helps kids effected in typhoon hit areas. By repurposing a "low-tech" innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children's books to rekindle their sense of hope.
Title: Smart Strybks
Category: Other
Client: SMART Communications
Agency: DDB DM9 JaymeSyfu
Country: Philippines