#StrengthHasNoGender Cutwater para Brawny

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Sector Servilletas
Media Design & Branding
Mercado Estados Unidos
Agencia Cutwater
Chief Creative Officer Chuck Mcbride
Associate Creative Director Aaron Sanchez
Art Director Nathan Lewis, Rebecca Schefkind
Copywriter Jay Brockmeier
Publicado marzo 2017

Creditos y descripciones

Media: Packaging
Product: Paper Towels
Client: Brawny® - Georgia-Pacific, LLC
Gary Gastel - Senior Brand Director
Shari Neumann - Senior Director, Content Lead
Santiago Arboleda - Director, Brand Building Leader

Frances Morgan – Senior Brand Manager
Joel Potts – Senior Associate Brand Manager

Agency: Cutwater
Chief Creative Officer: Chuck McBride
Associate Creative Director: Aaron Sanchez
Art Director: Nathan Lewis
Art Director: Rebecca Schefkind
Copywriter: Jay Brockmeier
Executive Producer: Michael Huntley
Content Producer: Robbie Weidie
Producer: Kimberly Grear
President, Principal: Christian Hughes
Group Account Director: Coleen Karkazis
Account Director: Greer Gonerka

Reaching out about a campaign for Georgia-Pacific’s Brawny® in support of Women’s History Month. It’s the second iteration of its #StrengthHasNoGender initiative which highlights the bold accomplishments of women who exhibit strength and resilience and have broken down barriers in traditionally male-dominated professions. For the first time ever, the brand is introducing a special design for its packaging that features a woman in place of its iconic Brawny Man.

In addition to the campaign, given #StrengthHasNoGender’s focus on STEM fields, Brawny® has partnered with Girls Inc. and is contributing $75,000 to develop girls’ enthusiasm for STEM as part of its Operation SMART program. As a national sponsor of the program, the maker of Brawny® is helping fund STEM education opportunities for more than 46,000 girls across 76 Girls Inc. chapters.