Commonwealth Bank Design & Branding Teleporter Adventures [image] 2 M&C Saatchi Sydney

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Teleporter Adventures [image] 2

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Sector Servicios bancarios y financieros
Media Design & Branding
Mercado Australia
Agencia M&C Saatchi Sydney
Chief Creative Officer Dani Simonds
Executive Creative Director Michael Canning
Creative Director Tim Green
Art Director Paul Gregson
Copywriter Jonathan Flannery
Publicado octubre 2016

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Creditos y descripciones

Agency: M&C Saatchi
Client: Commonwealth Bank
Chief Creative Officer: Dani Simonds
Executive Creative Director: Michael Canning
Design Director: Chi Yusuf
Creative Technologist: Simon Kent
Digital Producer: Emma Wetton
Project Director: Danielle Mountford & Lauren Thompson
Customer Experience: Jason Crane & Rasmus Pant
Product Experience: Tricky Jigsaw
Author: Ursula Dubosarsky
Print Producer: Greg Hyslop
Digital Designer: Rod Robles, Kim Janson & Kentaro Yoshia
Vr & Illustration Partner: Fin Design & Effects
Music & Sound Design: Bamm Bamm Wolfgang
Post Production: Heckler Tv
Art Director: Paul Gregson
Copywriter: Jonathan Flannery
Creative Director: Tim Green
Account Handler: Kezia Quinn & Anna Hunt
Planner: Nicky Bryson/Alex Roper
Description
10% of Australian school children have not even reached a baseline level of financial literacy when they leave school.
To combat this, CommBank support a financial literacy program called Start Smart. The lessons teach children important financial lessons about spending, saving, earning and investing.
Our challenge was to find an innovative way to make the program accessible beyond the physical classroom.
Our solution was to create ‘The Teleporter Adventures’; a first of its kind VR app and storybook platform designed to teach kids financial lessons through immersive storytelling.