Dripp Design & Branding DRIPP COFFEE SHOP Turner Duckworth London

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Sector Café, Tiendas al por menor y Alquiler , Cafe (en)
Media Design & Branding
Mercado Estados Unidos
Agencia Turner Duckworth London
Publicado febrero 2013

Creditos y descripciones

Advertiser: DRIPP
Category: Packaging and Promotional Item Design
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Designer: Chris Garvey (Turner Duckworth: London & San Francisco)
Design Director: Chris Garvey (Turner Duckworth: London & San Francisco)
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Designer: Rebecca Au Williams (Turner Duckworth: London & San Francisco)
Creative Director: Sarah Moffat (Turner Duckworth: London & San Francisco)

The design of the store fuses old and new world styles to create a contemporary experience that evokes simpler, more comforting times. Our Visual Identity System for Dripp builds on these dichotomous themes, and adds a playful touch. The logo is reminiscent of simple yet delicious ice cream parlors. The activations (outdoor signage, to-go cups, cookie boxes, carry bags, wax pastry bags, ice cream cups, posters) are rendered in a vintage café poster style executed with modern simplicity. Every touch point uses context and positive-negative play to combine visuals to surprise and delight customers.

Market research has not been indicated.

Client Brief Or Objective
We were approached by our client to create a visual identity for a new type of coffee shop. In addition to serving premium coffee and tea, Dripp also offers a range of artisanal ice cream sandwiches.

Brief Explanation
The Dripp Identity needed to convey a timeless and approachable attitude that would appeal to a wide audience - from experience-seeking millenials to busy moms with children in tow, and everyone in between.