Ilsan Choongshin Presbyterian Church Design & Branding THE 2012 CALENDAR FOR THE WORLD MISSION JAd Communication

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THE 2012 CALENDAR FOR THE WORLD MISSION

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Sector Instituciones políticas, religiosas y comerciales
Media Design & Branding
Mercado Corea del Sur
Agencia JAd Communication
Art Director In-Uk Pank
Designer Jae-Hyun Paik
Illustrator Ru-Mi Kim
Publicado noviembre 2011

Creditos y descripciones

Category: Calendars
Advertiser: ILSAN CHUNGSHIN PRESBYTERIAN CHURCH
Product/Service: THE WORLD MISSION CALENDAR 2012
Agency: JAD
Chief Executive Officer/Creative Director: Ki-Seob Jeong (JAD)
Art Director: In-Uk Pank (JAD)
AE: Hoon Oh (JAD)
Illustrator: Ru-Mi Kim (JAD)
Designer: Jae-Hyun Paik (JAD)
Contents Manager: Sung-Dae Kim (JAD)
Media placement: 2012 Calendar - 20,000 Distributed To Church - 1 November2011 -11 January2012

Describe the brief from the client
We made a calendar for 2012 by connecting identities of animals, created by the word of god, with the Bible.
It is a calendar that makes people smile, and moves their heart through the picture of friendly animals.

Describe the challenges and key objectives
It is made for the world's missionary work, by using the technique of oriental painting.

Describe how you arrived at the final design
It is a Korean traditional picture with the simplicity of black and white and also connects different traits of animals with the word of God.
I wanted to spread the gospel, and make people develop a sense of empathy with other people.

Give some indication of how successful the outcome was in the market
Nowadays, our lives are likely to be dreary and desolate due to the economic depression in the world.
For the promotion and mission (of well-being), we sold these calendars.
Fortunately, we have achieved the economic benefits, as well as a successful mission.