Nike Design & Branding Nike Rise 2015 Akqa London

Nike Rise 2015

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Sector Ropa de deporte, Equipos y servicios comerciales, Corporate Image
Media Design & Branding
Mercado Reino Unido
Agencia Akqa London
Publicado octubre 2015

Premios

D&AD Awards, 2016
Digital Design Connected Products Graphite Pencil

Creditos y descripciones

Agency: Akqa London
Client: Nike
Art Director Viv Greywoode Jose Paz
Copywriter Jam Li Aleks Wnuk
Creative Director John Cross Xavier Jacob
Design Director Carlos Matias
Designer Samuel Mensah
International Executive Creative Director Duan Evans
Senior Art Director Pedro Vilas Boas
Senior Designer Lionel Agbadou
Digital Agency AKQA London
Production Company Artisan WiSpark
Account Director Leslie Cheng
Andrew Freshwater
Account Executive Susan Xu
Executive Business Director Alistair Schoonmaker
International Managing Director
Giles McCormack Geoff Northcott Senior Illustration Agent Joel Minter
Nike RISE 2015 delivered the world’s most advanced basketball coaching tool. A connected ecosystem of LED court, pinpoint accurate tracking and intuitive coaching app. It allows coaches to automatically assess, monitor and track players on court, building an accurate performance profile of up to 30 players simultaneously. Coaches can then bespoke create drills based on players’ strengths and weaknesses, demonstrate and annotate plays directly beneath players’ feet and deliver instant on-court feedback. Elite or amateur, it helps coaches improve the game of any player at any level.