Оболонь Design & Branding THE POWER OF UNITY Adventa Lowe Kyiv

THE POWER OF UNITY

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Sector Cerveza
Media Design & Branding
Mercado Ucrania
Agencia Adventa Lowe Kyiv
Publicado agosto 2014

Premios

Golden Hammer, 2015
Design Packaging Gold

Creditos y descripciones

Category Design
Subcategory Packaging
Entrant agency Adventa LOWE
Client Obolon PJSC
Brand Obolon
Product/service beer
Date release 01.08.2014
Advertising agency Adventa LOWE
Associate creative director Aleksei Demin
Art director Liliia Chorna
Art director Alexandr Pletenecki
Account director Iryna Denyak
People were looking for the ways to express their feelings and their support for the Ukraine's unity. Obolon decided to give people a tool to express what they felt. We created two special bottle labels: one yellow and one blue. When the bottles came together, their labels formed the National Flag of Ukraine. Each consumer who came to a sales point to buy a beer ended up taking two bottles instead of one and sharing it.