Roca Design & Branding ISH Tiempo BBDO


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Media Design & Branding
Mercado España
Agencia Tiempo BBDO
Creative Director Jordi Comas
Publicado octubre 2012

Creditos y descripciones

Advertiser: ROCA
Category: Exhibitions & Live Events
Strategy/Communication Executive: Blanca Baños (Tiempo BBDO)
Chief Creative Officer: Siscu Molina (Tiempo BBDO)
Strategy/Communication Executive Manager: Bibiana Del Alcázar (Tiempo BBDO)
Author: Dan Pearlman
Strategy/Communication Supervisor: David Miró (Tiempo BBDO)
Creative Director: Jordi Comas (Tiempo BBDO)

Within the enclosure of the ISH Fair the appearance and layout of the stands is industrial and unsurprising, and most brands have few elements of differentiation. Roca's stand was the sensation for the novel concept and innovative design.

The concept of the stand was inspired by the graphic lines and visual identity of Roca catalogues. Black combines with extreme colours and is one of the graphic trademarks of the brand, setting it apart from the competition and transferring the idea of a graphic brochure to a brochure in three dimensions. Under the slogan “Browse Your Bathroom”, an incredible stand was created that simulated in 3D the different sections and pages of a large brochure that acted to describe the brand values and combined them with product display spaces.

Brief Explanation
The stand had to combine the values of the company with product exhibition and describe 360˚ solutions for bathroom spaces.

Client Brief Or Objective
Create a Roca stand for ISH 2013, one of the largest fairs in the world dedicated to bathroom spaces, held in Frankfurt.