izombies Guide to Surviving Among the Living, 1 BBDO Toronto para shomi

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izombies Guide to Surviving Among the Living, 1

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Sector Entretenimiento y ocio
Media Design & Branding
Mercado Canadá
Agencia BBDO Toronto
Executive Creative Director Denise Rossetto, Todd Mackie, Peter Ignazi, Carlos Moreno
Creative Director Derek Blais
Art Director Anand Iyer
Illustrator Jameson Simpson
Publicado marzo 2016

Premios

One Show, 2016
Print & Outdoor Craft - Writing / Writing Bronze Pencil
Print & Outdoor Consumer - Collateral / Promotional Items - Single or Campaign Merit

Creditos y descripciones

Client: Shomi
Title: izombies Guide to Surviving Among the Living
Category: Internet / Telecommunications
Agency: Bbdo / Toronto
Art Director: Anand Iyer
Writer: Domenique Raso
Creative Director: Derek Blais
Illustrator: Jameson Simpson
Agency Producer: Adriana Laborde
Executive Creative Director: Denise Rossetto, Peter Ignazi, Todd Mackie, Carlos Moreno
The zombie genre is huge in North America and guidebooks have always focused on teaching people how to survive a zombie apocalypse. But since iZombie is a TV show about a zombie trying to blend into human society undetected, we created the first-ever guidebook directed at zombies: The Zombie's Guide to Surviving Among the Living. The tongue-in-cheek chapters cover topics like “How to Selfie Like a Human", "Photo Filters to Look Less Dead", and "Smoothie Ingredients to Brighten Lifeless Skin". The book was sent to online influencers, and pages from it were posted in social and OOH media.