Vangardist Magazine confronts HIV+ 'head-on' with blood-infused ink Saatchi & Saatchi Geneva para Vangardist Magazine

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Vangardist Magazine confronts HIV+ 'head-on' with blood-infused ink

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Sector HIV/AIDS (en)
Media Design & Branding
Mercado Suiza
Agencia Saatchi & Saatchi Geneva
Executive Creative Director Jan Teulingkx
Creative Director John Pallant
Art Director Gustavo Figueiredo, 
Gustavo Figueiredo, Lennert Vedts, Stign Klaver
Copywriter Rob Wetton
Publicado marzo 2015

Premios

Cannes Lions, 2015
BRANDED CONTENT AND ENTERTAINMENT BRANDED ENTERTAINMENT: ORIGINAL PRINTED CONTENT GOLD

Creditos y descripciones


Agency: Saatchi & Saatchi Switzerland
Client: Vangardist Magazine
Art Director: Gustavo Figueiredo
Art Director: Stign Klaver
Art Director: Lennert Vedts
Copywriter: Rob Wetton
Creative Director: John Pallant
Designer: Roger Kennedy
Designer: Magda Weyrer
Executive Creative Director: Jason Romeyko
Executive Creative Director: Jan Teulingkx
Producer: Vicky Cullen
Producer: Andy Gulliman
Account Director: Guendalina Gennari Curlo
Account Director: Emma Jenkins
Account Director: Nicolas Pignatelli
Chief Executive Officer: Carlos Gomez
Chief Executive Officer: Andrea Pedrazzini
Chief Executive Officer: Julian Wiehl
Finance Director: Jean-Pierre Maler
Planner: Melissa Masurel
Planner: Lucas Conte
Pr Director: Zoe Kent
Pr Director: Isobel Kerr-Newell
Pr Director: Andrzej Moyseowicz
Pr Director: Ben Robinson
Pr Director: Lee Sharrock
Coinciding with Life Ball in Vienna, Vangardist Magazine released a special edition of their publication to fight the stigma surrounding HIV. The editors wanted to make a direct statement and place the issue in the reader's hands.
Every line, word and picture of the edition is printed with the cause of the stigma itself—HIV+ blood, taken from 3 donors with a different background, whose stories are told online and in the magazine.
By further putting the issue into a sealed wrapper, people were confronted with an additional dilemma—break the seal and break the stigma, or ignore the issue.