Yokohama Dena Baystars Baseball Club Design & Branding YOKOHAMA DENA BAYSTARS 2012 SEASON POSTER Tugboat

Archivo de publicidades » Design & Branding » Yokohama Dena Baystars Baseball Club » YOKOHAMA DENA BAYSTARS 2012 SEASON POSTER

YOKOHAMA DENA BAYSTARS 2012 SEASON POSTER

Añadir a la colección
Añadir una nota
Sector Aparatos de gimnasio y fitness, Equipos deportivos
Media Design & Branding
Mercado Japón
Agencia Tugboat
Creative Director Yasumichi Oka
Art Director Kengo Kato
Designer Toru Imai
Publicado octubre 2012

Creditos y descripciones

Advertiser: YOKOHAMA DENA BAYSTARS BASEBALL CLUB
Agency: TUGBOAT
Category: Foods
Art Director: Kengo Kato (Tugboat)
Designer: Toru Imai (Tugboat)
Creative Director: Yasumichi Oka (Tugboat)

Client Brief Or Objective
There has been a change of ownership for Yokohama Baystars this season.The recent result of this major professional baseball team has not been successful.

Outcome
Communication aimed for fans visiting the Yokohama stadium; capacity 30,000 people. The fans fought hard with the team.

Brief Explanation
Under the new owner, the baseball club needed to gain ties with existing fans.

Implementation
The symbol color of the team has been Blue.The new logo and uniform has been re-designed with impressive blue, as the color is the symbol of commitment to the fans.A team needs the fans to fight strong through out the long and hard season.