McWhopper [image] 19 Y&R Auckland para Burger King

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McWhopper [image] 19

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Sector Comida rápida
Media Direct, Case study
Mercado Nueva Zelanda
Agencia Y&R Auckland
Chief Creative Officer Josh Moore
Creative Director Tom Paine
Art Director Tom Paine
Copywriter Tom Paine
Publicado enero 2016

Premios

Cannes Lions 2017
Creative Effectiveness Creative Effectiveness: Creative Effectiveness Gold Lion
Creative Effectiveness Creative Effectiveness: Creative Regional Effectiveness Silver Lion

Creditos y descripciones

Agency: Y&R New Zealand and David The Agency Miami
Client: Burger King Corporation
Agency Producer: Sacha Moore
Agency Producer: Liz Rosby
Art Director: Tom Paine
Chief Creative Officer: Josh Moore
Copywriter: Tom Paine
Creative Director: Tom Paine
Designer: James Wendelborn
Digital Producer: Melissa Logan
Animation: Assembly
Design Agency: Turner Duckworth
Digital Production Company: Code and Theory
Digital Production Company: Resn
Photography: Match Photographers
Production Company: Flying Fish
Production Company: Set Creative
Sound Design: Liquid Studios
Media Agency: Horizon Media Inc
Media Agency: Y&R Media
Pr Agency: Abpr
Account Director: Victoria Meo
Head of Planning: Jono Key
Media Director: Nicky Greville
Media Manager: Marie-Claire Manson
In August 2015, BK published an open letter proposing a ‘burger wars’ ceasefire with longstanding rival McDonald’s. BK proposed the two restaurants join forces to create a symbolic mash-up burger, The McWhopper, to be served on UN Peace Day. The proposal was met by frenzied public support, so McD’s drew criticism when they said no. Subsequently, tens of thousands of people took matters into their own hands by creating and sharing DIY McWhoppers. Meanwhile, four other competitors raised their hands for peace and together with BK created and served the historic ‘Peace Day Burger’ on Peace Day.